Introducing EatClub's new glow-up: We're now yellow!

A strategic shift in brand identity

EatClub’s rebrand to yellow is focused on the joy of dining out. The move from red to yellow was not just an aesthetic choice but a strategic repositioning, reflecting a more modern, relaxed and fresh brand experience.

The role of colour in branding

Colour is a fundamental tool in visual identity, shaping perception and guiding user behaviour. The original red palette evoked urgency and immediacy, ideal for a coupon-based platform that thrived on fast decision-making. However, as EatClub evolved beyond coupons into a seamless digital card experience, the brand needed a colour that better represented this shift.

Yellow was chosen for its psychological associations with happiness, sociability, and warmth. It is inviting and playful, aligning with EatClub’s mission to make dining out more fun, social and accessible. Yellow also improves approachability and reduces the high-pressure connotations that red can carry.

A more contemporary brand experience

Beyond colour, the rebrand reflects a broader evolution of EatClub’s positioning. The design language now embraces clean layouts, generous white space, and a more editorial tone, moving away from the transactional, deal-driven feel of the past.