CommBank and EatClub are teaming up to deliver dining offers to 8.8 million Australians
Australia’s fastest-growing dining marketplace is teaming up with the country’s largest retail bank on ways to deliver AI-powered dining offers through the CommBank app.
EatClub, the Australian-founded restaurant technology platform, today announced it is joining forces with CommBank to explore giving access to the bank’s 8.8m eligible customers to time-based dining offers at thousands of restaurants across Australia.
For CommBank, this forms part of the Bank’s ambition to deliver real value to customers through Australia’s most-popular banking app, which now records more than 14 million daily logins.
For EatClub, it represents an opportunity for its restaurant partners to reach new diners [and solve an age-old problem of filling quieter trading windows]. This initative enables the scaling of the state of the art platform, coming just weeks after announcing its oversubscribed $27M AUD pre-series B raise.
Pictured: Joel Larsen and Pan KoutlakisEatClub CEO and Co-Founder Pan Koutlakis said the opportunity will open up a new channel for EatClub’s restaurant network.
“Right now, restaurants can be half empty at 5pm and turning people away at 7pm, all while charging the same price. Our technology fixes that. And together with CommBank, we’re exploring the creation of a program to connect that capability to millions of Australians who dine out every week.
This is a real win-win. We’re aiming to give diners access to great restaurants at better prices when they’re flexible on timing, and to help restaurants fill tables during quieter windows without resorting to blanket discounting. CommBank’s digital reach makes them a natural fit to work with to bring this to market” Mr Koutlakis said.
CommBank EGM Consumer Finance Joel Larsen said: “As Australians juggle their everyday costs and household budgets, they’re looking for practical ways to make their money go further and we are taking simple, tangible steps to recognise our customers by giving them everyday value – just for choosing to bank with us.
The bank already offers customers ways to be recognised and access discounts and offers across banking, shopping and travel from CommBank Yello. Working with EatClub is just another way we’re looking to help our customers get more value and save money."
Why it matters
Australian hospitality is under significant pressure. Rising labour, rent and input costs are squeezing already thin margins, while volatile demand patterns mean restaurants routinely operate well below capacity during off-peak hours. EatClub’s platform addresses this by using AI-driven demand forecasting to help venues fill quieter trading windows, protecting brand integrity while smoothing demand across the week.
Venues using EatClub see an average 10x uplift during targeted off-peak windows, equating to approximately a 12 per cent increase in annual revenue. On the consumer side, active users save more than $330 per year on dining, and dine out 70% more frequently, increasing total category spend for the industry.
EatClub now operates across Australia and the UK with more than 5,000 restaurant venues and over 2 million app downloads.
